ABOUT

designElastic

/dəˈzīn əˈlastik/

DesignElastic offers innovative creative to suit any and every client need. We have a keen sense of style and understanding of the creative process from concept to execution, which stems from years of collaborative experience with our clients and each other in all design disciplines. Our client communication and commitment result in our deeply intuitive understanding of your brand's needs. This in turn results in efficient project execution and clear, uncompromising and innovative creative.

designElastic is a dynamic, full-service creative studio featuring a full range of creative including packaging, promotion, identity and branding systems, visual merchandising, retail and event design, digital illustration, editorial and now offering visual and content design for digital projects, as well as custom web pages. designElastic is design with flex.

Helen Rutman-Schoeller

Designer / Creative Director

Helen has been designing across a broad range of industries for a wide variety of clients for over twenty years. She's worked as both a staff and freelance designer and art director at agencies large and small, contributing to virtually every phase of the process. From entertainment and beauty branding, event collateral and advertorial work, soft drink brand building and product launches, to commercial story boards, fashion and beauty advertising, as well as photo book design and packaging. She's developed a specialized expertise in conceptualizing and art directing photo shoots as well as creating photo illustrations. She approaches her work with the utmost passion, dedication and a unique vision. Helen holds a Bachelor degree in Graphic Design from F.I.T. and lives in New York City with her husband and son.

elastic

designElastic

Helen Rutman-Schoeller

105 Hudson St. Suite 300 NY NY 917.861.6182